If your company is involved in manufacturing, buying or selling products, the law requires you to use labels for identifying your products as well as for providing information such as composition, the date of expiry and manufacturing, area of usage and many other, very important details. However, labels fulfill much more than a simple informative role – their appearance, design and quality are closely related to your brand image, so their quality and their design is just as important as the information printed on them. If you are currently in the process of creating labels for your products in the Centennial State, you will surely be able to find the Colorado label company that best suits your objectives – here are a few ideas how to select the best partner.
Layout and Design-Related Aspects
When it comes to the design of your labels, you have three choices: you can have the design created in-house, by your own designers, you can outsource it to an agency or you can look for a Colorado label company that offers design services as well. If you
decide to outsource the entire process to a label company, you need a labelling partner who knows exactly how to create the layout that will strike up the interest of your customers and will provide sufficient space for the product details as well.
Quality and Printing-Related Features
When it comes to the process of creating labels, the other very important aspect is the quality of the printed material. You need labels that are not only attractive and informative, but are also made from the right materials:
– The glue used on the back of the labels needs to be suitable for the type of surface it will be used on – you need a different type of adhesive for glass, plastic, cardboard, wood or metal, to mention just a few of the most common materials in packaging
– The adhesive also needs to be strong, but not too strong – your labels need to stay on the product for as long as necessary, but they should not be too difficult to remove and they must not damage the surface of the product or of the packaging in any way
– The paper the labels get printed on needs to be of the right thickness, especially if you will be applying the labels using rolls of labels fed into a sensitive packaging machine
– You also need a company that can explain you about the various printing technologies available and help you choose the best.
After you have the design and you have also found the most suitable materials used for manufacturing the labels, you need your labeling partner to guarantee the consistency of that optimal quality – each order for labels delivered to you by your label company needs to be of exactly the same quality as the very first batch, the labels always need to be perfectly aligned and facing the same direction, so make sure you include consistency-related clauses into your contract with your labelling partner.